Company branding is the infrastructure that establishes the company’s identity in the eyes of its target audience. Every company wants to stand out from the competition and to transmit both overt and covert messages.
Corporate identity typically includes a logo and a leading marketing element. This marketing element portrays the essence of the messages the company wishes to convey to its customers.
The corporate identity is implemented through media channels: printed material, websites, advertising, presentations, videos, product packaging and exhibition booths.