Company branding is the
infrastructure that establishes the company’s identity in the eyes of its
target audience. Every company wants to stand out from the competition and to
transmit both overt and covert messages.
typically includes a logo and a leading marketing element. This marketing
element portrays the essence of the messages the company wishes to convey to
The corporate identity is
implemented through media channels: printed material, websites, advertising,
presentations, videos, product packaging and exhibition booths.