The end customer, the
consumer, meets the product package at the sales point. Our commitment is to
the consumer, who is a private person or a business. Our job is to help the
consumer identify the product, understand what it does and how the product can
serve him and to help him feel comfortable (if not excited) about purchasing
The package is also
responsible for protecting the product, so that it is not damaged on the way
from the factory to the sales point.