Newspaper advertising has
been considered obsolete for the past few years but the reality is that
professional magazines are printed and they reach their target audience.
Some of our clients use
printed ads in magazines as their main communication tool with their customers.
They even receive feedback when they place new ads or for especially good or
especially bad ads. The rumor is that these magazines are read primarily in
bathrooms. Well, that’s OK because that is one place where the reader is not
disturbed by an urgent email or demanding phone call.